IF you want to visit the top universities and eminent in the United States, no longer need all the way into the country. You can find names like Oxford, Yale, Princetown, Georgetown, and Berkeley in Tangerang, Banten Province. Precisely in Lippo Karawaci.
Unfortunately, it's just the names that are used to Aston Urbana Residence apartment towers. Of course, PT Titan Properties has a special reason for naming five of the seven towers were built with the legendary name of the university.
Sudarmanto, property consultants Titan Properties, said the main segment of its customers are college students, expatriates, and hospital employees. "Most kids do UPH (Universitas Pelita Harapan)," he said. Understandably, Aston Urbana terpacak Raya Jalan Alamanda, Karawaci, not far from the university campus.
In recent years property developers are targeting the market share among the students. This is a new business niche. During this time, college students away from home where parents prefer to stay at a boarding house. Residents around campus renting rooms in his house to students. There are also entrepreneurs who deliberately build a boarding house.
The need for housing around campus continues to increase every year. Moreover, in areas such as education centers in Depok, Grogol, Tanjung Duren, Salemba, and Karawaci. On the other hand, the available land to build a boarding house, lodging house more limited. Well, this is the condition that visits the property developers as a lucrative opportunity.
Actually, the developers do not have to bother building a special student apartments. They simply build a middle class apartment with a minimalist design and more practical. Still, buyers are parents of students. Alternatively, many students who rented the apartment, of course using money from his parents. So, the developers do not have to worry about a declining margin business.
Wira Agus, head of Cushman Wakefield Industrial Research, saw some big developers have entered into a niche business. Call it the Great Group who founded Apartments Podomoro Mediterranean Ivory, Grogol numbers. One of the market share is disasarnya Trisakti University students, University of Tarumanegara, and Christian University Krida Discourse (UKRIDA), a campus location close to the apartment.
"With the price per unit on average USD 300 million, extraordinary speech," said Wira. Most devotees are students. He added, the Supreme Podomoro is a pioneering developer of an apartment building for students.
Later, developers are aiming for another location that became the center of campus, such as Karawaci and Depok. Two of them are Aston Urbana Margonda Residence Residence and Apartments.
Rental guarantee at Aston
Urbana Aston newly built since 2007. As many as 80% of the total unit has now been sold. In fact, new construction is expected to be completed in December 2009. According Sudarmanto, his side to build five towers on a land of 3.5 hectares (ha). "Actually there are seven towers. But the two have not been built and not yet clear what the project is built, "he added.
In total, Aston Urbana has 657 apartment units. Each tower has a number of different units, adjusted for the number of floors. Like, four-story Tower at Yale has only 85 units. While the six-story Tower Georgetown has 192 apartment units.
Well, the manager of Aston Urbana divide it into three types of apartment units. Ie, single, single plus, and double. Distribution by area of each unit. For example, a single type in an area of 29.91 m² Tower Princetown, 34.47 m² plus single and double width of 60.41 m². Then, the most widespread type double in the Tower at Yale, which is 65.82 m².
Automatically, the selling price adjusted for the type and size unit. Single type of around Rp 246 million to USD 282.59 million, and the type of singles plus start from USD 280.83 million to USD 314.31 million. While type double berbandrol between USD 567.67 million to USD 633.48 million.
Sudarmanto added, the price of units in each floor is also different from Rp 2 million. "The higher will be more expensive because of the landscape the better," he added.
There is also another addition, the purchase of furniture or furniture. The price for each of the different apartment types, ranging from Rp 18 million to $ 20 million. "Standards of furniture is determined by us as the manager," said Sudarmanto.
You do not have to worry about the selling price is high for the area that was not how it was. If you do not want to buy it, keep your child can stay there a way to rent. Sudarmanto said some buyers are investors Aston Urbana, which will sublease the property asset.
In fact, Titan Properties in collaboration with the manager was willing to help owners find tenants. "We offer a different concept, namely rental guarantee," said Sudarmanto. So Aston Urbana apartment buyers in the form of facility rental guarantee for two years.
Type units that acquire the facility is single and single plus. While the double type are usually bought by families who were planning to occupy the apartment.
Cahyo L., Aston Apartments Urbana Marketing Staff, said owners who use the facility will get a rental guarantee of rent payment of about Rp 2 million per month. Setorannya every three months. So, you can ongkang-ongkang with a capital of about USD 300 million-USD 400 million would be USD 48 million revenue a year, without having bothered to find a tenant for two years. The marketing strategy is quite powerful.
The proof, Sudarmanto admitted, 80% of the total units sold Aston Urbana already sold out. Of that amount, 50% would be rented by the owner. "On average each month 10 to 15 units sold," added Cahyo.
Most of the residents who will occupy the apartment is a student of the FMU. This is in accordance with development objectives Aston Urbana, namely housing for students and employees who have day-to-day activities around Karawaci.
"There FMU and many industrial sites," said Cahyo. In fact, Aston Urbana cooperating with FMU management. Thus, its market share continues to grow among the university students.
Because targeting the student market, developers build supporting facilities such as wireless internet (wifi), cable television, cafe shop, and club sports. There is also an ATM outlet centers, clinics, mini, and laundry. Access was easy, which is about 10 minutes drive from the toll booth Karawaci.
Now, if you're interested in buying or investing in Aston Urbana, there are three types of payments. First, the cash with a period of one week up to a month. Second, phased payments over 12 months, with 30% down payment. And, third, apartment mortgage (KPA) with 20% down payment and a term of 10 years-15 years.
The fee was not expensive
Another example, far south of Jakarta, precisely in Depok, standing apartment type named Margonda Residence since 2005. Developer is PT Cempaka Bersamamaju. This apartment has 840 units with seven towers, on a land area of 1.5 hectares. Now, its occupancy rate reached 70%, and 50% of them are leased.
There are two types of units. First, an area of 20 m² studios. Inside it is divided into a dry room, bathroom, and kitchen. In this room we can dry out the bed-sized double bed, bookshelf, cupboard, single sofa, dining table and even a mini with two seats. This room can be maximized by putting a small kitchen set.
The second type an area of 38 m². However, from 840 units available, as many as 700 units are studios. Section, the developer and manager of Residence Margonda students aiming for market share. In the region there are three universities, namely University of Indonesia, Pancasila University, and University Gunadarma.
Automatically, the rent is adjusted by the student pocket. Ie, approximately USD 1.3 million per month, or not much different from the price of a room at an elite boarding houses. In fact, students can enjoy additional facilities in the apartment rather than ngekos.
Margonda Residence is equipped with facilities such as swimming pools and sports centers, namely the fitness and tennis court. There is also a food court and mini, and the parking lot. Any easy access, just 10 meters from Highway Margonda.
A lecturer who lives in the apartment said that she chose to stay here rather than a boarding house for cleanliness factor. "If men lived in boarding houses are usually not clean," he added.
In addition, living in an apartment more secure because there is security personnel on guard 24 hours a day. In order to enjoy the convenience and security, he must spend Rp 1.35 million a month.
Maryuni, Margonda Marketing Staff Residence, called this apartment is very suitable as a field of investment. Since the start inhabited the year 2006, there were already 30% more price increases. For example, three years ago at a purchase price type of Rp 85 million studio. Now, the price has already reached USD 140 million more.
As soon as the type 38, which had cost 190 million, now has a price of Rp 260 million. In addition, the higher floors of apartment units, the prices go up the class. The difference could reach Rp 5 million.
Wira agreed, targeting investments in the apartment quite promising student. He counts off the purchase price and rental of about USD 1.5 million to $ 2 million per month, the owner could rake in profit of about 7% -8%.
However, she cautioned that buyers pay attention to the characteristics of each region in the apartment. Although there are areas that have a campus but less prospective. Because, not a favorite of university students middle to upper class.
Koswara Dandy Son, owners of one apartment unit Margonda Residence, apartment building complained about the quality of materials. In addition, the facilities available are not satisfactory. Like, the gym or pool is too small. There again, the track provided is often used for vehicle parking area residents.
Still, all that did not deter expansion plans Margonda Residence. In July will be the developer will begin building the second phase of apartments on a land of 7000 m². There are three towers planned to be built, which consists of 600 regular units and 400 subsidized units. Targeted to finish construction in 2011. Selling price ranging from USD 139 million. Interested? (Cash / Sanny Cicilia Simbolon / Widyasari / Yura Syahrul)
Ready-Ready, Property Prices Could Rise!
Sectors mainly residential property prices expected to rise in the range of 10 to 15 percent in 2009 was given the trend decline in mortgage interest rates. Prediction was expressed Chief Marketing Officer of Residential Project Epicentrum, Deden E Sudarbo in Jakarta, Friday (8 / 5).
"So the owners of housing units that have loan contract before the year 2009 will enjoy a capital gain of 10-15 per cent due to increase it," said Deden.
According to him, the increase occurred mainly in premium locations.
(The illustration above, from 136 homes in Ayodhya Citra Unit 2, 15 units remaining in it. In the period March to mid May 2009, sold 9 units)
Deden said that, although property prices tend to rise, demand (demand) remains high, especially seen from the property sales data in the gold region.
"People in the middle - are still seeing property sector remains a profitable investment alternative amid an uncertain economic climate (still wait and see)," said Deden.
Deden added, in the midst of an uncertain economic climate of today's owners of capital must be clever-clever choosing investments to avoid experiencing losses for the future. He said the property sector have yet to recover, but the outage is expected to begin in July 2009 triggered the decline in bank interest and usainya election of President and Vice President.
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